Instagram Campaign

Instagram

A similar concept to "Dear Photograph" was developed for Shutterfly to drive brand awareness on Instagram through a sponsored campaign. It reached 35.4M impressions and a 1.27% engagement rate during our peak drive time Q4.

*Dear Photograph: a picture of a picture taken from the past in the present.

1165880_SMM_SY_1026_IGbrandCampaign_ASSET_FINAL_dogWash.jpg
 End result | Concept #3  An everyday childhood moment captured and used to create an iPhone case, and relived through lens of "Dear Photograph."  My role:  Concept to creation  Creation of all mood boards  Art direction with photographer, stylist, retouchers, and copywriters

End result | Concept #3

An everyday childhood moment captured and used to create an iPhone case, and relived through lens of "Dear Photograph."

My role:

Concept to creation

Creation of all mood boards

Art direction with photographer, stylist, retouchers, and copywriters

1165880_SMM_SY_1026_IGbrandCampaign_ASSET_FINAL_holidayCard.jpg
 End result | Concept #1  A holiday moment captured on front stoop and used to create a holiday card, and relived through lens of "Dear Photograph."  My role:  Concept to creation  Creation of all mood boards  Art direction with photographer, stylist, retouchers, and copywriters

End result | Concept #1

A holiday moment captured on front stoop and used to create a holiday card, and relived through lens of "Dear Photograph."

My role:

Concept to creation

Creation of all mood boards

Art direction with photographer, stylist, retouchers, and copywriters

1165880_SMM_SY_1026_IGbrandCampaign_ASSET_FINAL_bkydFort.jpg
 End result | Concept #2  A childhood moment captured and used to create a print, and relived through lens of "Dear Photograph."  My role:  Concept to creation  Creation of all mood boards  Art direction with photographer, stylist, retouchers, and copywriters

End result | Concept #2

A childhood moment captured and used to create a print, and relived through lens of "Dear Photograph."

My role:

Concept to creation

Creation of all mood boards

Art direction with photographer, stylist, retouchers, and copywriters